Jeppson's Malört, a liquor, is a brand of bäsk produced by the Carl Jeppson Company of Chicago. Jeppson's Malört is named after Carl Jeppson, the Swedish immigrant who first popularized and sold the liquor in Chicago. Malört is the Swedish word for wormwood, which is the key ingredient in a bäsk, a bitter-flavored type of Swedish brännvin.
Malört is known for its bitter taste. It can be found in some Chicago-area taverns and liquor stores, and is growing in popularity there, but it is seldom seen elsewhere in the United States.
Video Jeppson's Malört
History
In the 1930s Carl Jeppson, a Swedish immigrant to Chicago, began marketing his home-made brew. The Carl Jeppson Company is currently owned by Patricia Gabelick, who took over the business after the 1999 death of long-time owner George Brode. Brode had purchased the original recipe from Carl Jeppson in the 1930s and created the famous Jeppson's Malört testimonial that once appeared on every bottle. It was made in Chicago until the mid-'70s, when the distillery that produced it for the Carl Jeppson Company closed down. Jeppson's Malört is currently made in Florida.
Maps Jeppson's Malört
Label statements
For many years the label on the back of the bottle said:
The label was changed and now it says:
Current status
While Gabelick acknowledges that the drink is a "niche liquor," selling a comparatively small number of cases annually, it has gained increased relevance among bartenders, bikers, and Chicago's Hispanic community, where Gabelick notes that it has become "a rite of passage." The satirist John Hodgman has also adopted the drink in his stage show, offering shots to his audience. For many years, it was only sold in the Chicago area.
The taste of Jeppson's Malört is extremely bitter, and is alleged to be a cure for indigestion.
In Summer 2013, Chicago bar Red Door featured Malört-infused snow cones (it has a summer tradition of serving snow cones doused with alcohol). The liquor is mixed with Benedictine and Angostura orange.
In Joe Swanberg's 2013 film Drinking Buddies, drinking a shot of malort is mentioned as a Chicago tradition for erasing past mistakes.
In an interview with Gothamist blog Chicagoist, humorist John Hodgman said Jeppson's Malört "tastes like pencil shavings and heartbreak."
In August 2015, the High-Hat Club was voted "Best Malört Bar in Chicago" and was awarded the Carl Cup, a perpetual trophy that is passed from past to future champions in a manner similar to the Stanley Cup.
While most consider "Malört" to be the common name for the style of liquor, Malört is in fact, a trademarked brand name owned by Carl Jeppson Company. The company secured the trademark on November 3, 2015. Other distillers that produced a similar spirit renamed theirs beforehand. Letherbee reverted to the generic "Bäsk", while FEW Spirits dubbed theirs "Anguish and Regret".
Malört makes up half of the boilermaker drink called the Chicago Handshake; the other half is an Old Style beer. Some Chicago bars serve various cocktails using Malört.
See also
- Absinthe
- Chicago culture
- Pio?unówka
References
External links
- Official website
- In-depth article about the history of Jeppson's Malort.
Source of article : Wikipedia
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